Different countries use different methods to communicate. For example, in a meaner looking-glass scene from Berlin, a mother chats privately with her child’s doctor on a computer screen. In another Parisian shop, the grocery shelves are stocking up on supplies and more is coming their way. In the Netherlands, a Dutch student makes an online rent payment. And in Romania, an ambulance is dispatched to an auto accident nearby.
Datacenters are responsible for the convenience of today’s world. You’ll see these nondescript, warehouse-like locations containing tens of thousands of interconnected computer servers and a range of equipment needed to ensure these computers are always running, always available.
Microsoft Azure’s datacenters provide the physical infrastructure of cloud computing. Across Europe, Microsoft’s datacenters support a wide range of critical services, from life-saving work to essential services like grocery shopping and online banking. At the same time, datacenters allow for services like remote work, video calls to family and deliveries of food.
Market researchers and energy consultants are calling datacenters increasingly critical enablers of modern society. That includes how they foster hybrid work schedules that reduce travel and allow organizations to use less heat and electricity.
Datacenters are important for so many things in people’s lives, but most people don’t even know they exist.
“Without datacenter infrastructure, which is the invisible infrastructure, will you still be able to do the things you need for working, resting and playing? Unless you’re off grid, the answer is no,” says Rahiel Nasir, an associate research director at the market research firm IDC. He’s based in the U.K.
“Cloud technologies are critical to the success of many modern businesses,” says Idris, a member of IDC’s European cloud and cloud data management research programs.
The most interesting part of the Baringa Group report is that it echoes what we’ve been saying. Datacenters are such an important part of society, and they’re just as vital to the modern world as they were to civilization in the past. The Baringa Group came up with some other food for thought too – Global data will be around 15 zettabytes (or a trillion gigabytes) by 2025, says the report.
Cloud computing is an integral part of life today. From health care to grocery shopping, from online schools to online banking, it’s difficult to think of some areas where your life isn’t reliant on cloud services hosted in datacenters. Two products our company offers are under the Microsoft Azure and Microsoft Teams labels that rely on datacenters.
Azure has helped dozens of European hospitals and clinics manage the work schedules of doctors, nurses and other staff. Its cloud-based solutions are also used for patient records, scheduling surgeries and creating telehealth systems. A German software company created an Azure-based solution to help more than 600 Europen health care facilities do their jobs better.
Hospitals in the Czech Republic and Malta make use of Azure to monitor medication storage, Polish surgeons rely on augmented reality for precise surgical procedures, and a Maltese hospital uses robotics for remote medicine dispensing.
Whenever it’s an emergency, be it medical or otherwise, you can rely on Microsoft datacenters to provide the best support possible. Our experts can give you real-time notifications and phone guidance that ensures the best outcomes for any situation.
European financial services are increasingly choosing Microsoft Azure to run their risk assessment programs. This provides them with more accurate and innovative options to make smarter investments that can help drive economic markets.
Stores in Europe are using Microsoft Teams and its cloud-based collaboration functions to communicate with their employees as they stock shelves, or monitor wait times. This also allows store managers to keep track of inventory and track customer traffic.
Electric utility providers in Europe trust datacenters to carry the critical workloads that help them manage their electrical grids.
“Just looking across that list of industries and all the enablement they provide, datacenters are critical,” said Corey Sanders, corporate vice president of Microsoft cloud for industry and global expansion.
Sanders explains that every industry is seeing a shift to cloud-based services, allowing companies to make the most of their investments. With “Almost every industry,” his words indicate there are some exceptions, likely meaning companies that are interested in investing in physical assets like manufacturing or even hospitality.
Datacenters are a crucial part of any business enterprise.
To guarantee that the cloud meets Europe’s needs, and to ensure it also serves Europe’s values, Microsoft Vice Chair and President Brad Smith announced in May of this year. This is a core part of a new set of European Cloud Principles that they released.
With more and more data services happening in the cloud, lately it’s been very difficult to keep staff separate from those processes. As a result, there’s a push towards a hybrid cloud or external data service for success. Many European companies are now fully concentrated on the cloud.
With a data-led approach, organizations can increase their revenue. That was the top forecast in a recent report predicting what’s to come as organizations try to keep up with digital trends.
Datacenters are critical on a country, society, and individual level. They’re central to how companies operate and their success–but they’re also difficult to manage and run worthlessly.
Online shopping for food and other household essentials has changed the way that people view what life should look like. According to a recent study, 84% of consumers only go shopping when they need to buy something. Without their convenience, it would be difficult for them to find certain items and maintain their current lifestyles.
European companies largely rely on the cloud and European datacenters in order to manufacture, transport and track their products.
That product sitting on your shelf that you can’t seem to find anywhere else, is probably there because of a datacenter. Datacenters are powering renewable energy and supplying products far beyond what we could ever produce in our own lives.
Datacenters are vital to a digital ecosystem. Without them, your house doesn’t run and you might as well be doing it all yourself.
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Datacenters help make running a business much easier.
When Ralph Haupter, President of Microsoft Europe, Middle East and Africa, speaks with European CEOs these days, one of the most pressing topics on their minds is visualizing and gleaning insights from the supply chain.
Big data generated in global supply chains can be complex and impenetrable. Datacenters offer companies the opportunity to make all that information accessible, manageable, and insightful to different departments within their organization. Datacenters help create value for companies with helpful insights and data.
“Everything surrounding supply chain management is super import,” Haupter says. “It’s important to know where your product comes from, what capacity it has and whether or not it’s quality.”
With the new laws in Germany, companies are required to monitor all potential environmental and human rights risks across their supply chains.
“This is often relevant to a lot of companies,” Haupter says. “In challenging times, businesses are focusing on how to improve the top line (Revenues) and insights into their customers.”
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Using a computer, they’re invested in their customers and focusing on the best ways to retain them. Their goals are multi-faceted — they’re trying to increase incentive by having the right marketing messages, or reaching customers with products that offer high value. They use data to make decisions that drive profit in every area of their business.
Many of the employees at those same companies are carrying on remote tasks, still doing them from their homes, offices, or another location. They rely on cloud-based solutions to communicate with their colleagues via video calls, instant messages and file sharing. As a business owner, you need to know that data centers play an important role in this process.
“If you don’t turn the lights off in your datacenter, then your employees have to stay at their desks to be able to work without interruption,” says IDC’s Nasir.
The lack of a parking spot is suddenly no more. Thanks to hybrid work, millions of employees can shift their jobs to their homes or to other remote locations and save a spot for you.
Many new hybrid workers have been relying on Microsoft Teams as more people are interacting and working through text, voice, video conferencing, and even face to face. This requires engineers at Microsoft to expand the platform at unprecedented speed and scale.
“That scale was built on the back of the capacity of our datacenters,” says Sanders. “Without the backing of our datacenters, the hybrid story would never have been possible. And as we carry forward, hybrid work continues to be not only a reality, but actually a much-improved experience.”
The future of work is about to change as businesses open up to automation and organizations make the shift from traditional approaches to AI.
Businesses and entire economies are increasingly driven by the benefits of artificial intelligence, machine learning, and big data. These technologies are the pillars of a new industrial revolution that’s unlike anything we’ve ever seen before in modern history.
For Nasir, data centers are crucial to the future we’re headed towards. “The whole thing just collapses without that solid, reliable and resilient infrastructure in place.”
The transport emissions of Ireland during the Irish pandemic show a marked decrease, with only half as much greenhouse gas emissions coming from the transport sector, according to reports from Energy Consultants Baringa.
Datacenters are critical enablers of decarbonization.
Cloud computing has grown massively in recent years and businesses have been looking for ways to utilize this technology more efficiently. They met that moment by supporting wider sustainability efforts and by decarbonizing computing, Baringa concluded. Their research showed that cloud datacenters “can be 80% more efficient than traditional onsite services.”
Compared to traditional datacenters, the Microsoft Cloud is up to 22-93% more energy efficient. Depending on the specific comparison being made, it is usually more than traditional datacenters.
Datacenters are extremely energy-efficient because they house the long list of tools and technologies needed to generate computing power – from switches to software, servers to storage, Haupter says.
When companies need to scale up their business, they often turn to Microsoft datacenters. But not just any datacenter will do. To ensure that they can concentrate on their main business rather than being bogged down by the technology side, companies turn to Microsoft datacenters.
We’ve determined that the leading cloud companies in Europe and the world are also major buyers of renewable energy.
Microsoft is the world’s leading provider of software and services. They realize the importance of clean capacity, and they want to get involved in this way. They’ve signed power purchase agreements that total more than 5 gigawatts of renewable energy around the world.
The sustainability efforts at Microsoft’s European datacenters are all in service of making the facilities more eco-friendly and sustainable. At their datacenter facility in Sweden, they use rainwater harvesting to cool their servers while outside air is used.
The Nordic countries are the dominant providers of datacenters in Europe, according to recent IDC data released in a report.
IDC found that the number of enterprises across the EU using cloud computing in 2021 was 41%. However, in Sweden and Finland, in Denmark, and in Norway, the percentage of enterprises that use cloud computing as their primary means of developing software, managing data and providing services has increased to 75%.
Some datacenter providers are threatened with brownouts and blackouts, but don’t worry, because the providers have energy-efficient systems. It may not be a solvable problem for now, but it is still stressful.
